BetterUp, Expanded
As brand ambassador, I ensured our voice was aligned across a universe of projects and initiatives while providing input on overall creative direction and project strategy — overseeing copy creation for web, marketing, brand, and campaigns, and creating a foundational brand voice & company guidelines, and working alongside the ACD to bring work to life.
Uplift 2023
An in-person and virtual event bringing together industry visionaries and top executives to discuss and stimulate ideas around transforming workforces and individuals to stay agile no matter the challenge ahead.
Branding come to life
New web
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Homepage
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Platform overview
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Platform
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Partner proof
NYT: Thank you, Simone.
Draft of work for NYT letter to Simone Biles, full page ad.
We see you
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you are not alone
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We see you + you are not alone +
BetterUp Care onboarding video
Script writing and storyboarding for our BU Care product.
Tan France
Because sometimes you need to reschedule talent for a hyped webinar.
Web experience
