You can love an ad and still not buy the product…

…ask anyone who’s ever laughed at a commercial and kept scrolling. I’m Nicole — I write words and lead teams to bridge the gap between creative intuition and growth performance. Where brand story meets real metrics. I help brands embrace emerging tech without losing their human spark, crafting stories that capture attention, move at scale, and drive real impact.

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Words are our most inexhaustible

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source of magic

✨ Words are our most inexhaustible ✨ source of magic

- Wellness & health

From healthy money mindsets to mindful moments for improving outlook or reaching optimal performance, I’ve helped shape top health & wellness brands.

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- Brand building

I’ve made magic at the House of Mouse, brought the Eastern tradition of meditation to life at Headspace, and crafted brand voices for companies like BetterUp, Therapy Notebooks, Stackin’ app, and Assurance IQ.

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- Passion projects

Look at my cat. Together, this little gremlin and I built an organic 16K+ following on Instagram. Other passion projects include music, words, finance, books, and brands.

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I bring messaging, style, tone, and creative concepts to life — from campaigns to content — distilling complex ideas into effective copy. For 13+ years, I’ve collaborated with world-class creatives. But that doesn't mean I ever stop learning or growing.

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