Instacart

As a senior copywriter at Instacart, I specialize in CRM growth, crafting impactful emails, audio & banner ads, and push campaigns that are incentive-led and drive conversion. My work spans the Instacart brand, CPGs, retailers, and other brands, ensuring each message is infused with a unique brand personality while achieving tangible results. I also streamlined and improved the creative and collaborative process for our team.

Halloween’s “The Summoning”

We’ve always been fascinated by the thinning of the veil at Halloween and all the potential that connecting with the beyond brings. And summoning has culturally always been done in 3s—Beetlejuice, Bloody Mary, Candyman... So, what if we served up a ghoulish treat? Get the best local candy, costumes, and decor by summoning Instacart, Instacart, Instacart...

  • BlueTriton

  • Midnight Munchie Push

  • Wegmans, New Jersey Regional

  • Summer Tweet

  • OLIPOP

  • PetSmart Push

  • Wegmans Regional Case Study

  • Wegmans Regional Push

  • Sephora

Instacart: Senior Editor

As Senior Editor for Instacart's CRM Growth Team, I approved copy for a dynamic team that crafted compelling & personalized content for CPG magnates, to engage our customers. Focused on driving user retention and acquisition, innovative strategies optimized email campaigns, push notifications, and in-app messaging. In 2023, refreshing the email creative — highlighting retailer logo, and calling out the customer’s name — brought a staggering 102% lift in CTR and +6% increase in same-day order rate.

CRM & Growth

Previous

Assurance IQ: Rebrand Case Study
Next

AIVF Fertility