Assurance IQ

Collaborating with COLLINS & Tim Cairn was an exhilarating journey in revitalizing Prudential's Assurance IQ, breathing new life into its identity and brand voice. Together, we embarked on a transformative mission to usher Assurance IQ into a modern era, crafting a fresh look, feel, and tone that could resonate with today's audience. With COLLINS' creative expertise, we reimagined every aspect, from visual elements to messaging, infusing the brand with vitality and relevance.

Welcome to AIQ.

An insurance broker that listens. Is here to help. And above all, cares.

Credits Design by Elena Ramos.

A “Welcome to Medicare” partnerships playbook, reimagined in the new tone and look.

  • Direct mail, front of postcard

  • Back of postcard

  • Close-up in store signage

  • Poster

  • Brand usage guidelines

    New List Item

Assurance IQ Website Redesign

Credits Design by Luis Alvarez & Charles Ramsey

Next

Instacart