Jin & Samsung sweepstakes emails

For the Dolby Jin Sweepstakes campaign, I executed an email strategy that achieved exceptional audience engagement across 159,683 total deliveries, consistently outperforming standard industry benchmarks. The campaign secured a top-tier average unique open rate of 44.13%, landing at the absolute highest end of the 25–45% industry standard and proving the strength of the messaging and audience targeting. More notably, the campaign drove an average unique click rate of 8.75%—nearly tripling the maximum industry benchmark of 1–3% and demonstrating that the content, creative direction, and call-to-action were highly persuasive. While high-incentive sweepstakes naturally invite slightly more list movement, the average unsubscribe rate was safely contained at 0.87%, ensuring that the massive, high-impact lift in active engagement heavily outweighed minimal list churn.