BetterUp Rebrand
Overseeing copy creation for web, marketing, brand, and campaigns. Creating a foundational brand voice and company guidelines and working alongside the associate creative director to bring work to life. Redoing the BetterUp site for a new brand look and feel. Rebrand: Homepage, About, Careers, Leadership, Care, Sales Performance, Growth & Transformation, and Diversity, Inclusion & Belonging. Site updates have been huge in driving conversion for our members and partners.
