The Walt Disney Company
Disney Interactive, Disney Digital Network, and Disney+
Copywriter, Copy Editor, + O&O Strategy
During my 3.5 years at The Haus of Mouse, I wrote content and ad campaigns, oversaw copy editing across all digital verticals, and optimized site content across editorial, owned, and operated sites like Disney.com — increasing SEO ranking, time spent on the pages, and ad dollars.
Disney.com
Strategy: Mobile Nav + Homepage Modules
By highlighting content we made on other brand verticals on Disney.com we drove traffic to those sites, as well as broader company initiatives like promoting Studio films. After multiple AB tests and looking video functionality we increased video plays by creating modules with clear “play” buttons and including captivating thumbnails.
Simple nav changes and updating mobile categories were huge in driving our organic traffic to certain content. By adding the blogs to this nav, we increased traffic and O&O ad revenue from disney.com
Site optimization projects included: improving video play modules, site thumbnails, and on-image text to optimizing nav on mobile and desktop to get our members to our most-beloved content, more easily.
Oh My Disney
Strategy: Site content layout optimization + mobile nav
At OMD, I worked closely with SEO managers and strategists to create clickable categories and inform content creation that would not only rank on search engines, but was the content our audiences wanted to see and kept them engaged with our brand.
From there, we created visual layouts that helped our community base find their most lovable content, easily. Updates were also made to mobile nav categories to reflect top performing content and new page builds for top categories of content.
Disney Style
Copywriter and photography: An American Stomach in Disneyland Paris
Blog and social content for Disney Style from Disneyland Paris. “While in Paris, I spent a day at the Park documenting unique snacks and a little bit of their magic. I captured fun and authentic photos along the way.”
Disney Baby
Copywriter
Crafting magical copy out of faith, trust, and pixie dust for Disney Baby ads and collaborations.